Wildfire Legal Team: Integrated Marketing & Community Outreach
For the Wildfire Legal Team, I developed a full marketing foundation to connect with impacted communities and build trust during a critical time. My work included:
- Digital Presence: Designed and launched the team’s website, Instagram, and Facebook pages, including targeted digital ads to increase reach.
- Educational Resources: Created marketing booklets and informational materials to support town hall meetings and educate community members on their legal options.
- Community Engagement: Promoted and coordinated town hall–style meetings, managing advertising and logistics to ensure strong attendance and meaningful engagement.
Impact: Delivered a cohesive digital and community strategy that positioned the legal team as approachable, trustworthy, and accessible to wildfire survivors.
Law Firm Marketing & Digital Strategy
Over the years, I’ve partnered with several law firms to establish, expand, and maintain their online presence — from full website builds to ongoing social media management. My work has consistently focused on creating professional, approachable digital platforms that strengthen reputation, build trust, and generate leads.
Selected Projects:
- MichaelFarleyLaw.com
Designed and developed the firm’s website, ensuring a modern, mobile-friendly, and SEO-optimized presence that reflects the firm’s values and expertise. - EricRatinoffMediation.com
Created a streamlined website showcasing Eric Ratinoff’s mediation services, highlighting credibility, experience, and accessibility for attorneys and clients seeking ADR solutions. - Eric Ratinoff Law Corp
Managed the build and maintenance of the firm’s website, developed their online social media presence, developed creative legal marketing projects, and launched a branded YouTube channel for attorney-led educational content. - Kershaw Cutter & Ratinoff
Oversaw website maintenance and updates, and built out the firm’s online presence across social platforms, including YouTube. Helped develop a consistent digital strategy to engage clients and showcase the firm’s litigation success.
Eric Ratinoff Law Corp – Comprehensive Legal Marketing Strategy
At Eric Ratinoff Law Corp, I spearheaded a multi-channel marketing program that blended traditional relationship building with modern digital strategy. My role went beyond managing online presence—I developed and executed campaigns that engaged attorneys, referral sources, and the broader community in creative and memorable ways.
Strategies & Initiatives:
- Referral & Community Marketing
- Launched monthly #Network4Cause philanthropic events, partnering with local nonprofits to raise awareness and strengthen referral relationships.
- Coordinated monthly River Cats baseball suite events, creating a relaxed, engaging space for cross-practice networking among attorneys and professionals.
- Executed a playful cold outreach campaign, delivering Bundtini dessert boxes with firm marketing materials to targeted attorneys, followed by personalized invitations to River Cats events.
- Digital & Video Marketing
- Built a strong online presence with consistent website updates, blogs, and newsletters.
- Developed the firm’s social media channels and YouTube presence, producing attorney-led videos that explained legal concepts and humanized the firm.
- Designed digital funnels and ad campaigns that drove referral leads and client inquiries.
- Brand Positioning & Visibility
- Balanced high-value in-person experiences with digital outreach to position the firm as approachable, community-driven, and highly professional.
- Created educational marketing pieces that attorneys could use in both referral conversations and community events.
Impact:
Through this integrated strategy, Eric Ratinoff Law Corp strengthened its referral network, expanded brand visibility, and deepened community ties. The mix of personal connection and digital presence made the firm stand out in a competitive legal market, while creating sustainable systems for long-term growth.
Learn more by watching my Legal Marketing presentation
Eric Ratinoff Law Corp – YouTube Video Strategy
From Viral Views to High-Value Settlements
As part of Eric Ratinoff Law Corp’s marketing strategy, I launched and managed the firm’s YouTube channel to serve as both an educational resource and a lead-generation tool. The channel quickly became one of the firm’s most powerful digital assets.
Key Initiatives:
- Content Development
- Produced attorney-led explainer videos breaking down personal injury topics, case studies, and client rights in plain language.
- Created follow-up litigation-focused videos to highlight the firm’s expertise in securing strong settlements.
- Ensured videos were optimized for search (SEO titles, descriptions, and tags) to capture organic traffic.
- Engagement & Reach
- Achieved viral traction on multiple videos, reaching hundreds of thousands of viewers organically.
- Leveraged comments and inquiries from YouTube as direct lead sources, turning viewers into potential clients.
- Case Conversion
- Tracked inquiries that originated from YouTube videos—several of which developed into high-value litigation cases.
- Reinforced these cases with video updates, demonstrating credibility and positioning the firm as a trusted authority.
Impact:
The YouTube strategy transformed the firm’s video presence from passive branding to an active case-generation tool. By combining accessible educational content with litigation storytelling, we built trust at scale, captured qualified leads, and supported the firm in achieving major settlements.
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